Will it be restaurant chains only?
The scenarios what will happen to hospitality after this crisis are ranging from gloomy to positive. On March 27, 2020 David Chang gave an interview with the following headline:
“David Chang isn’t sure the restaurant industry will survive Covid-19.”
We hope he is not right but especially the small individual restaurants are struggling the most and many will not survive.
Restaurant chains have it easier and some are helped by the set up of delivery systems before the crisis.
· As restaurants pandemic, experts say that certain chains will not only survive but could even thrive. · Pizza chains including Papa John's and Domino's are well-positioned, as people order more delivery. · While the casual dining industry is struggling, BTIG analyst Peter Saleh says that Texas Roadhouse and Darden Restaurants, Olive Garden and LongHorn Steakhouse's parent company, are in the best place to weather the storm.
Lets hope that in the future we will not only pass MacDonald’s, Burger King and other unhealthy eating places that do not deserve the name “restaurant”. No service – food of lowest quality – design without fantasy or taste is not what the next generations should understand as hospitality.
Author: Stephan Busch, Academic Director at the State University for the Humanities Moscow RGGU, Faculty of Tourism & Hospitality and the Swiss International University earned his Master Certificate in Hospitality Management from Cornell University, USA. He has a diverse experience in launching operations, business development and service training- for hotel and cruise companies in Asia, Europe, Canada and Russia.