We need events again!

The last month have shown us how difficult it is when social life is brutally cut. If it was really necessary is for the experts to decide and history will tell us one day. For hospitality, restaurants and events a catastrophe. Many will not recover, many went out of business full of debts. A sad story.

We will have to start fresh and now.

Events will be still on hold until the end of the year and maybe even longer. The event industry is hard hit and unemployment tremendous. Now we feel how much with miss events. The big concerts, the theatre but also those social functions like birthdays, weddings, anniversaries. Company gatherings and conferences are another area that is an important part of business and social interaction.

Media helps but can’t replace us

Zoom, Skype and all other media helped us to bridge the time of lock down but are not a substitute for meeting in person, enjoying events in groups and socializing in all forms.

Food & Beverage, hotels and restaurant need events. Humans need events. A restaurant that is only allowed 50% of guests can not survive.

We miss events, we need events – lets go back to normal. Lets support hospitality – lets go out as soon as possible. It will be difficult enough but we will make it.

Author: Stephan Busch, Academic Director at the State University for the Humanities Moscow RGGU, Faculty of Tourism & Hospitality and the Swiss International University earned his Master Certificate in Hospitality Management from Cornell University, USA. He has a diverse experience in launching operations, business development and service training- for hotel and cruise companies in Asia, Europe, Canada and Russia.

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