Masters & Slaves! Hospitality after the crisis
I believe there will be a bright future for restaurants, bars clubs and hotels. Might sounds strange in times like this but we always emerged. How we will recover and who will vanish still has to be seen. China is opening up already, hotels are opening again and travel bookings are starting to come in. A good sign.
Not all will survive
Here in Europe it’s a great pity for those small businesses cafes, bistros, bars that tried to serve the public and failed without their fault, sitting on depts. and loans they can’t serve. Now we are paying the price for the neglect of big companies, fast profit only thinking, politicians who provide tax loop holes for the rich and lousy conditions for the ones who just tried to survive. And the slave conditions and mentality that also we - as employees – allowed to get established? Will we change?
A cleaning process like the rouble crisis in Russia?
When in 2014 the rouble crisis started in Russia thousand of restaurants and bars closed forever. Moscow and St. Petersburg saw half of all their restaurants gone. This was a cleaning process were the good and strong ones survived the weak ones and unprofessional ones died. Recovery was fast – new restaurants opened and the number of hospitality businesses from before the crisis was reached again in 2 years. The current crisis is different and it would be cynical to compare it to the financial crisis in Russia even though the effect it has on hospitality is the same or worse.
Their are different scenarios possible when life returns slowly to normal (hopefully soon) and we should prepare ourselves for the positive changes that are possible but also for the negative impact it might have on our jobs, lives, family.
Hospitality is having an unfortunate break.
Its time to reflect what we have done wrong in the past. Where management, owners and government failed to form a fair working environment in hospitality. But we all should also re think how we – the staff and crew- should approach our jobs, profession in the future. It’s a great, fun business with hard working people who deserve to be taken care of. From being a profession it was transformed to cheap labour, a student job or so low class that only the ones that cant get anything else would work there.
Author: Stephan Busch, Academic Director at the State University for the Humanities Moscow RGGU, Faculty of Tourism & Hospitality and the Swiss International University earned his Master Certificate in Hospitality Management from Cornell University, USA. He has a diverse experience in launching operations, business development and service training- for hotel and cruise companies in Asia, Europe, Canada and Russia.